The Luving Company was founded by Ashi Jelinek in 2017. Inspired by Ashi’s experiences as a mother of two who found the market lacked healthy, innovative children's products, Ashi set out to create a new, better product. The Luving Company was born out of the desire to provide better products for the whole family, while also maintaining a green carbon footprint. A complete range of products, The Luving Company sources from the purest ingredients while keeping the whole body and planet in mind. We believe in giving people the luv they deserve.